The Jesus Enterprise
Engaging culture to reach the unchurched

Kent R. Hunter
Abingdon Press

The Jesus Enterprise is about developing ministries that engage non-Christians around you and building bridges so the Gospel can do what the Gospel does: change people’s lives. This is a book about sharing that good news in such a way that you are a bridge, not a roadblock.

The Jesus Enterprise is all about doing ministry in Jesus’ style. In spite of the risk and criticism, Jesus’ passion to seek and save the lost drove him to engage the culture.

Churches around the country are seeking new ways to attract followers. One Church in Indiana has opened a Starbucks in the lobby of the church to create a more inviting atmosphere. Another in Houston is set to open a McDonald’s. And one in Maine has an on-site fitness center.

Enterprise ministries are God’s strategy for reaching any culture in any age. It’s so simple, biblical and profound you’ll wonder why most Christians and churches don’t get it. But you can, and will, through The Jesus Enterprise.